EquiSearch.com: Online Advertising

• Advertising Opportunities
• Online Advertising Specifications
• Contact Us
• Print Advertising in our award-winning sister publications

Saddle up with EquiSearch.com to reach committed horse owners and enthusiasts who spend money on their horses and their sport!

Equine Network's award-winning content website, EquiSearch.com, attracts more than 140,000 unique visitors each month to its 3,200 articles. In addition to quality articles, users find a thriving community, blogs from top industry journalists and databases of information on stables, veterinarians, tack shops and more.

This wealth of information is found by thousands of users each day on the most utilized search engines like Google and Yahoo. Our traffic and reputation put the site on the first page of results for most any search term related to horse care or riding/training.

The wealth of trusted information gathered from our magazines makes EquiSearch.com the perfect editorial environment for your message reaching involved horse owners who are looking for solutions to problems and ways to further enjoy their equine lifestyle.

With advertising opportunities such as newsletter sponsorship, banner ads, email blasts, category sponsorships or any number of custom packages, EquiSearch.com can brand your products for retailer support or direct customers to your website for direct sales.

EquiSearch.com offers effective online solutions for your marketing goals:

• Attract customers to your product or service
• Grow your mailing list
• Alert buyers to a sale or special offer
• Introduce yourself as a new manufacturer or retailer in the horse industry

EquiSearch.com can get your message out through a variety of online advertising opportunities. Check out what we can do for you:

BANNER, TOWER and SQUARE ADS

• Brand Building/New Products--Banner advertising should be a core part of your annual media planning. With a unique ability to set caps on the number of banner exposures an individual will view on our website, you can control the reach and frequency and optimize your investment.
• Launching a New Product--We can help kick off that release and receive feedback within 2 business days.
• Targeting--We have the exclusive ability to target audiences with your banner advertising and do it in large volumes at a local level. No one is better at targeting your message to a specific breed, discipline and location. We can also target your banners to specific topics such as horse care, English training and stable management. We have been creating these programs for years with huge success. Ask us about our case studies and how targeted ads can improve your business.

Banner, tower and square ads can generate leads, build your brand or sell products. Sold on a cost per thousand impressions basis (CPM) or through a PowerPak.

• Banner ads (728x90, 160x600 and 300x250 or 250x250 pixels), Tier One: Includes banners on homepage and major index pages as well as banners targeted by content or category - $25 CPM
• Banner ads (728x90, 160x600 pixels), Tier Two: Run-of-site (ROS) - $20 CPM

EMAIL BLASTS (over 40,000 names available)

• Regular rate - $95 CPM
• Discounted rate for print advertisers - $75 CPM

NEWSLETTER SPONSORSHIPS

• EquiSearch.com Newsletter (sent weekly to 40,000 names): Top spot is 300x250 and 243x90 pixels, other ad spots are 728x90 pixels for $350 each per issue
• On the Trail Newsletter (sent bi-monthly to 50,000 trail riding names): Sponsor ad is 728x90 pixels for $750, 2nd spot is 160x600 pixels for $500, third spot is 160x600 pixels for $300.
• EQUUS Magazine Newsletter (80,000 names monthly): Sponsor ads are 300x250 and 243x90 pixels for $1,250, 2nd spot is 728x90 pixels for $950, 3rd spot is 728x90 pixels for $950. Discount rate for print advertisers.
• Horse & Rider Magazine Newsletter (80,000 names monthly): Sponsor ads are 300x250 and 243x90 pixels for $1,250, 2nd spot is 728x90 pixels for $950, 3rd spot is 728x90 pixels for $950. Discount rate for print advertisers.
• Practical Horseman Magazine Newsletter (30,000 names monthly): Sponsor ads are 300x250 and 243x90 pixels for $850, 2nd spot is 728x90 pixels for $600, 3rd spot is 728x90 pixels for $600. Discount rate for print advertisers.
• Dressage Today Magazine Newsletter (30,000 names monthly): Sponsor ads are 300x250 and 243x90 pixels for $850, 2nd spot is 728x90 pixels for $600, 3rd spot is 728x90 pixels for $600. Discount rate for print advertisers.

RESEARCH SERVICES
Our customized research surveys will help your learn more about your customers' purchasing decisions. Research results are delivered quickly and at a fraction of the cost of traditional methods. EquiSearch.com gives you the ability to create dynamic, professional surveys to measure concepts, demographics, opinions, brand awareness, product preferences, etc. Surveys provide the data to help you make the best decisions for your business.

PLEASE NOTE: All flash ads must have an invisible button in the ad with this clickTag code attached to the button:

on (release) {
getURL(clickTAG, "_blank");
}

Banner Ad Design
If you need assistance in developing your online ads, EquiSearch.com can refer you to a reliable web designer to create your online advertisements. Contact creative@equine.com for more information.

Ad Banner Specs

• For all flash files (.swf), please contact the traffic team five days in advance so that a click tracker can be generated and embedded in the flash file before implementation.
• In addition, please provide a .gif file as a backup for all flash creatives. Please ensure that all flash files contain the following click properties: target= "_blank"
• For all pop-unders, maximum frequency of one per day, per user.
• For all top layer technology (supersticials, eyeblasters, pop-ups, pop-unders etc.), a "Close" button or equivalent is mandatory.

Delivery Instructions

• Creatives should be submitted to EquiSearch.com as a mail attachment sent to creative@equine.com.
• If you would like EquiSearch.com to pick up the creative from your website, please send specific instructions and the website address to creative@equine.com.
• Creatives must be sent a minimum of three business days prior to ad campaign start date. Changes and revisions once the ad campaign has begun require two business days notice.

For each creative submitted, please include the following information in your email. This information, plus the creative, is required in full before any ad campaign can commence.

• Name of advertiser
• Name of agency (if applicable)
• Name of ad campaign
• Creative file name (Please use your standard 8.3 naming convention for your file. For example: equiclk.gif)
• Ad campaign run start date
• Ad campaign run stop date
• Any specific placement or targeting instructions
• Alternative text (The alternative text will appear in place of the banner advertisement on text-only browsers. For example, "Visit EquiSearch.com, the most in-depth website in the industry for horse information!" Limit of 255 characters.)
• Click-through URL (This is the website where the user will be redirected once he or she clicks on your ad. For example: http://www.yoursite.com)

866-467-7323 x111
creative@equine.com

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