With our portfolio of media resources, the Equine Network provides you with an authoritative editorial environment that attracts the right audience for your products and services and showcases them in the most effective media vehicle.
- Overview
- Online Advertising
- EQUUS
- Horse & Rider
- Practical Horseman
- Dressage Today
- The Trail Rider
- Spin to Win Rodeo
- Arabian Horse World
- Discover Horses
- In Stride
- EquiManagement
- Classified Advertising
Industry's Most Award-Winning Equine Magazines
Dominant brands attract passionate horse owners who use the essential articles on the trail, in the show-ring and in the round-pen everyday.
- Special Issues targeting highly desirable audiences. Reach visitors and exhibitors at the Kentucky Horse Park, equine veterinarians or avid shoppers.
- Award-Winning Websites dedicated to content, online transactions, attracting new audiences and reaching equestrian shoppers.
- Magazine Newsletters sent by email that take the conversation beyond the printed page with links to online videos, blogs and more.
- Online Tools for everything from buying a horse to finding a vet or stable.
- Email Blasts that send your message to a targeted audience across the country or down the street.
- Direct Mail Marketing to support your catalog, premium or other program.
- Sweepstakes and other Programs using social networking to bring up-to-the-minute information and audience participation for a comprehensive program.
Our Readers are Committed Horse Owners Riders
Each magazine, along with its online version, presents unique, innovative articles written to meet the needs of its target audience. Combined with our websites, we attract and retain network subscribers and users who are serious equine enthusiasts and industry professionals, who have both the resources and commitment to provide the best for their horse-related pursuits and upscale lifestyles:
- 91 percent view their horses as part of their lifestyle, not just an investment or livestock
- 75 percent have household incomes above $50,000 and 36 percent are above $100,000 annually
- More than half keep and care for their horses on their own property
- More than 75 percent trailer their horses for shows, trail riding or lessons
- One-third bought a new horse in the past year and 81 percent own as many or more horses than one year ago (Horse Industry Survey, Equine Network, 7/08)
A Matter of Trust
In today's fragmented marketplace, finding a partner can be complicated. But with over 30 years of experience, the Equine Network understands both the horse enthusiast market and the ever-changing, fast-paced world of multi-media. With partners and sponsorships throughout the horse world, the Equine Network is a committed and respected leader in the industry.
Reinforce your advertisement with the quality and credibility of our award-winning editorial content. Cutting-edge how-to articles in our publications and on our websites attract serious horse enthusiasts who remain loyal year after year. Each magazine, its website and our other online properties serves an important target market within the equine environment. And our social networking activities on both Facebook and Twitter keep this target audience connected.
Special Projects: Your Team to Make it Work
The Equine Network has earned the confidence and trust of advertisers across the equine world--Weatherbeeta, Purina, Rolex Watch and Tractor Supply Company to name a few--with special projects on the World Equestrian Games, the Olympics, the World Cup and the AQHA Regional Experience both in print and online.
Our staff of marketing experts also offer the following unique services:
- Product Research: Gain timely information about your market and buyer behavior with online research. Quick and effective research conducted using our large database of email addresses yields data valuable to managing and growing your business.
- Equine Insider: An informative e-newsletter packed with industry news and helpful business tips published exclusively for our advertisers.
- Show and Event Distribution: Provides our advertisers with a visible presence at more than 50 horse shows, conventions and expos throughout the year.
- New Product Editorial Coverage: Bring new products and services of special interest to each magazine's readers.
The Horse Owner's Resource
Average paid circulation: 137,418 (6/10 ABC)
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While many magazines address the "what" or "how" of the horse world, EQUUS is the only publication to focus on the "why". EQUUS readers crave knowledge about keeping their horses healthy and happy and are eager to purchase the products and services that help them do so. For more than 30 years, they have trusted the largest horse care publication in North America to present engaging articles on topics ranging from the latest developments in veterinary science to the horse's remarkable and enduring relationship with people.
Our publication bridges the gap between breeds and disciplines with coverage that anticipates upcoming issues critical to the care of all equines, articles that explain pioneering research and delve far beyond the basics, delivering in-depth features in compelling, clear language. Reflecting EQUUS' commitment to providing horse owners with the highest quality health-care content, the magazine has enjoyed a long partnership with the American Association of Equine Practitioners. We are an official media partner with the AAEP. EQUUS is an advocate for the horse in terms of individual care as well as braoder issues. Our experts are veterinarians, scientists and horse professionals at the pinnacle of the industry.
Our readers have owned horses for decades. Their friends turn to them for advice. Our affluent, multiple horse-owning readers put the well-being of their horses above all else. Your brand in our pages will put your products above all others in their minds and in the minds of their friends.
Contact:
Bob Kliner, Associate Publisher
301-977-3900 ext. 127
bkliner@aimmedia.com
Western Training | How-To | Advice
Average paid circulation: 157,041 (6/10 ABC)
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Celebrating 50 years of helping readers improve their horses, their riding and their horse-owning lifestyles, Horse&Rider reaches one of the biggest audiences in the business.
The leading resource for step-by-step training techniques, how-to articles and advice geared to contemporary Western riders, Horse&Rider has secured its place in the horse world for half a century for a reason: respect. Legions of readers trust the publication as the place to find expert information.
Beyond world-class trianing tips and coverage of breed shows, cutting, roping, reining and trail riding, Horse&Rider and its online home on EquiSearch.com, have created a community of passionate horse enthusiasts on a constant search for new ways - and products - to enhance their horse-owning lifestyles.
Contact:
Rick Swan, Associate Publisher
480-471-4671
rswan@aimmedia.com
Expert How-To for English Riders
Average paid circulation: 58,536 (6/10 ABC)
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For over 30 years, Practical Horseman has been essential reading for English riders who take intense pride in their horses and strive daily to improve their horsemanship. Each issue is packed with real-world advice from top competitors and trainers in hunters, jumpers, equitation, eventing and dressage. Our affluent, sophisticated audience spends more than an hour and 45 minutes with each issue, devouring the well-crafted how-to articles and award winning photography. They are committed horsewomen devoted to their equestrian lifestyle, eager to spend on products and services that keep their horses healthy, equipment to advance their training and items that allow them to celebrate their equestrian lifestyles in all aspects of their lives. Practical Horseman's community of passionate enthusiasts has grown even further through the reach of its website, PracticalHorsemanMag.com, and social media channels such as Facebook and Twitter, evidence of our audience's willingness to invest time - and funds - on the horses of which they are so proud.
Ad space in the pages of Practical Horseman not only leverages your marketing message by surrounding it with respected editorial from world-renowned experts such as George Morris, Jim Wofford, Phillip Dutton and Beezie and John Madden, it delivers your message to the riders who matter most: purchasing leaders. Nearly 90 percent of our readers are intermediate, advanced or professional riders; women who influence buying in their horse communities. These riders own multiple horses and participate in multiple disciplines - a combination that demands a constant supply of gear. Make sure it's yours.
Contact:
Kathy Dando, Associate Publisher
717-303-3790 ext. 1003
kdando@aimmedia.com
Training the Horse for Sport and Art
Average paid circulation: 39,466
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Deliver Your message to an affluent, driven group of women dedicated to advancing in their sport and eager to purchase whatever it takes to enrich the lives and performance of their horses. Educated informed and goal-oriented, Dressage Today readers count on our in-depth training articles from the world's most respected authorities as well as the latest in trends and products. And they keep their issues handy: 70% of readers keep every single one.
Connect with this passionate audience in the pages of the publication considered the ultimate guide to the dressage world, delivered with the authority of a grand prix horse cantering boldly down centerline. Our experts include the world's foremost authorities: Lendon Gray, Lynn Palm, Axel Steiner, Hilda Gurney and Jane Savoie.
Contact:
Debra Reinhardt, Associate Publisher
203-264-0261
dreinhardt@aimmedia.com
Have Horse. Will Travel.
Average paid circulation:46,167
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Deliver your message to affluent, adventurous horse lovers constantly on the lookout for the next place to ride and product to try. In addition to providing news about exciting destinations, how-two's from top clinicians, humor columns and the latest products and gear, The Trail Rider fosters a particularly strong community of like-minded horse lovers across the country. Readers share their own stories and photos and interact with experts on Equisearch.com, the magazine's online home. An ad buy in The Trail Rider brings your company into the family, to the tops of the minds of readers united by their guest for the next great ride and the products they need to make it even greater.
Contact:
Kim Douglas, Assistant Publisher
318-597-0034
kdouglas@aimmedia.com
Where to go for rodeo.
Average paid circulation:35,512
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Our readers don't take their boots off when they leave the arena. Spin to Win Rodeo readers live the roping and rodeo lifestyle 24/7/365. They've got horses to train and care for and pastures to keep up when they're not hauling down the road to compete at a roping or rodeo. It's more than a passion. It's a way of life.
And a rodeo life requires a constant stream of gear. Our ranching and rodeo families provide a rich market for your products across a broad demographic spectrum: jeans for the barrel-racing daughter, protective boots for the son's roping horse, a hitch for mom's dually and a new hat for dad.
Spin to Win Rodeo is the #1 independent rodeo magazine in the industry, providing how-to tips from the best in the business to help competitors in their quest to get to the pay window whether they're team roping, barrel racing or riding rough stock. We've been selected to be the home for all World Series of Team Roping news and event information.
We help readers get results in their performance.
We do the same for advertisers.
We've grown our circulation for the past three years, despite a challenging market, and we're on track to do the same this year. Though our readers are an independent, hard-working bunch, one thing they all agree on is that they don't miss an issue of Spin to Win Rodeo.
Contact:
Benjie Lemon, Group Publisher
303-625-1667
blemon@aimmedia.com
Western Lifestyle, Travel, Culture & Gear
Average paid circulation: 96,107 (6/10, ABC)
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All of our readers are cowboys - at least at heart. And cowboys don't give up. Our cowboys don't give up in their quest for all things Western. It's what drives them to American Cowboy, the cultural chronicler of the American West, for engaging stories and gorgeous photos about all aspects of contemporary Western living, from people and travel, to history and equine pursuits. It's also what drives their purchasing. These affluent, active readers crave ways to outfit and express their Western passion. They flavor their homes, and second homes, with Western decor; their barns with Western tack and their photo albums with pictures from Western themed travels.
The enduring spirit of the cowboy drives our content. And our pages - with your advertisements - literally endure, on bookshelves and coffee tables across the country. Most of our readers hang on to every single issue. They also log on. Users flock to AmericanCowboy.com and 45,000 readers opt-in to our bimonthly e-newsletter.
Contact:
DeAnna Jarnagin, Associate Publisher
972-637-3398
djarnagin@aimmedia.com
Arabian Horse World
Providing Leadership in the Arabian Horse Industry
Average paid circulation: 6,600 (2009 Statement of Ownership)
Renowned for its art-quality photography and design, Arabian Horse World presents well-researched historical, horse care and competition articles, keeping readers enlightened, informed and coming back for more. It's also the perfect tool for readers making breeding and horse-purchasing decisions.
Arabian Horse World is read by Arabian horse enthusiasts who are deeply involved in this lucrative, specialized equine market. With circulation in key markets such as Egypt, Saudi Arabia, Poland and Brazil, Arabian Horse World reaches influential members of the Arabian horse community throughout the world.
Arabian Horse World also is dedicated to expanding the market for Arabian horses. Twice a year, we produce a special edition of the magazine that is sold at bookstores, tack shops and other outlets across the United States. With editorial focused on the beauty and versatility of the Arabian horse, the magazine stands out and is a special opportunity for advertisers to reach both lovers of Arabian horses and dedicated horse people eager to learn more about this enduring breed.
Contact:
Denise Hearst, Publisher
805-771-2302
Discover Horses at the Kentucky Horse Park
Available April 2010
Distribution: 100,000
Advertising Close: February 17
Reach both elite competitors and horse-loving fans and their families with this richly produced guide to the Kentucky Horse Park and the surrounding area. The 2010 Alltech FEI World Equestrian Games boosted the profile of what was already an international equestrian destiniation. Spectators swarm the park to watch athletes compete at everything from mounted police games to the Rolex Kentucky Three Day Event, or to visit one of over 30 equine groups that call the Horse Park home. A constant current of horse lovers passes through year-round, visiting attractions like the International Museum of the Horse and the Hall of Champions, where they can meet racing and showing legends. Make sure they can meet your products and services as well as space in this must-have guide.
Discover Horses showcases the horses, people and events in the park as well as surrounding Lexington dining and tourism destinations, complete with essential maps. Published each April, before the Rolex Kentucky Three Day Event, this deluxe guide is distributed throughout the park and at local hotels and tourist destinations. Reach a demographic of horse lovers as wide as those bluegrass pastures as they compete and vacation in the Lexington area, the Horse Capital of the World.
Contact:
Hunter Messineo, Associate Publisher
301-977-3900 ext. 175
hmessineo@aimmedia.com
In Stride
Magazine of the U.S. Hunter Jumper Association
Membership circulation: 36,000
Publishing bi-monthly, each issue of In Stride is packed with informative articles on topics facing the hunter/jumper community as well as useful tips on horse care, health and training.
Mailed exclusively to the 36,000 U.S. Hunter Jumper Association members, In Stride reaches a unique group of affluent riders who are avid and enthusiastic competitors. Your products and services appearing in In Stride help these devoted equestrians purchase the cutting-edge products they need to stay at the top of their game.
Contact:
Hunter Messineo, Associate Publisher
301-977-3900 ext. 175
EquiManagement
Dedicated to the Business of the Equine Practicioner
EquiManagement is the prescription for driving sales of the products and services veterinarians use in their practice. This business publication is polybagged with award-winning EQUUS magazine and mailed four times a year exclusively to all members of the American Association of Equine Practitioners. These vets reach more than 2 million horse owners through their work.
This focused reach gives you the opportunity to target your message directly to veterinarians, the owners and decision-makers of their unique businesses. These are practice owners in constant need of supplies and are always on the lookout for cutting-edge products. Dedicated to the business of the equine practitioner, the magazine is packed with editorial created to help those who spend their lives helping horses. Content includes information about marketing, finance, operations and human resources.
EquiManagement helps veterinarians grow their practice. It can also help you grow your brand.
Contact:
Bob Kliner, Associate Publisher
301-977-3900 ext. 127
bkliner@aimmedia.com
Classified Advertising
List your ad in EQUUS, Horse & Rider, Practical Horseman, Dressage Today, Spin to Win Rodeo, The Trail Rider and American Cowboy.
Contact:
Russell Johns Associates, LLC
Classified Advertising
800-633-6789
717-303-3790 ext. 1004
