- Billy Bugenig for Cinch Jeans
"Growing up with cowboy values had a major impact on the type of person I am today. There are certain things that you pick up by watching others growing up the cowboy way, the most important being respect, honesty, and hard work." - Ferndale, California's 2-time NFR-qualifying steer wrestler, Billy Bugenig
"Being a cowboy means a lot to me. I feel that if you can grow up dreaming of being something and then actually get a chance to live those dreams, then there is a lot to be said for that, more than the money and everything else." - 2-time NFR-qualifying steer wrestler Billy Bugenig on what it means to be a cowboy
"Growing up cowboy meant I got to be exactly who I am, and that's a cowboy." - Heith DeMoss, 4-time NFR-qualifying saddle-bronc rider on growing up cowboy
- Heith DeMoss for Cinch Jeans
"My biggest challenge was after I made the NFR, I bucked off 12 horses in a row over the Fourth of July. Preparation and determination got me passed it." - Heith DeMoss on overcoming the biggest challenge of his career
