From MyHorse.com’s e-magazine, HorseLink, to new handy phone apps for equestrians, horse people are making a difference in today’s social media. Lisa Kemp, journalist of the horse community, was recently recognized as one of Twitter’s “Top 75 Badass Women,” according to social media blog Bit Rebels.
Compiled by Atlanta-based Diana Adams of Adams Consulting Group, Inc., and Amy Howell of Howell Marketing Strategies in Memphis, Tenn., the list includes entrepreneurs, moms, and wives; single women, and creative voices that use the social media ‘microblogging’ website. The pair had a ‘selection criteria’ of like-minded, talented, hard working, smart women who inspire on a daily basis.
Since 2006, Kemp has written about how horse businesses can use technology and word of mouth strategies for greater marketing success.Kemp blogs about equestrian business marketing at NoBizLikeHorseBiz.com.