Professional’s Choice Sports Medicine Products Inc., inventor of the authentic Sports Medicine Boot widely used throughout the equine industry, presented their new Equisential product line at the 2010 WESA Denver Market. The Equisential line of products offers the knowledge and technology synonymous with Professional’s Choice at a lower price point.

"We’ve eliminated some of the bells and whistles from our core products to offer quality we can be proud of at a price that anyone can afford," said owner, Dal Scott. Pioneering the new product line is the Endure-All Sports Medicine Boots.

The Equisential Endure-All Sports Medicine Boot is a lightweight combination of UltraShock lining and sleek nylon exterior that won’t collect foxtails, burs, weeds, or water. ?The boot provides support and balance for the entire suspensory system of the horse, and features a uniquely designed suspensory strap that helps to eliminate hyperextension of the fetlock.

This boot’s special design is great for trail riding, cross-country and endurance enthusiasts. A contoured design is cut back in front to accommodate a bell boot and does not hinder the natural stride of the horse even while jumping. ?Horsemen of all disciplines can feel confident their horse is protected in any terrain with the Equisential Endure-All Sports Medicine Boot by Professional’s Choice.

"The more comfortable the horse, the better the performance."

Professional’s Choice is a pioneer in producing products strictly with the well being of the horse in mind. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMx Air Ride Saddle Pad, and now VenTECH technology, Professional’s Choice continually produces high-quality products recognized by top trainers, professionals and everyday horseman all over the world.

To locate an authorized Professional’s Choice dealer near you, call (800) 331-9421.