June 15, 2009 — The Potomac Valley Dressage Association (PVDA) announced that it took their Ride for Life charity event into cyberspace with the IRide Million Hits Campaign on May 3, 2009. The new website is www.youtube.com/user/iride4L .
Now in its sixth year, the PVDA Ride for Life dressage show and Dancing Horse Challenge have already raised over $161,000 in rider donations and sponsor contributions for The Johns Hopkins Avon Foundation Breast Center in Baltimore, Md.
“The IRide Million Hits Campaign will bring the PVDA Ride for Life’s fundraising and awareness to an international audience. Our weekend-long show and Saturday evening Dancing Horse Challenge brings spectators and riders from the entire East Coast, but IRide will open our audience up to everyone in the world that supports breast cancer research,” says Barbara Strawson, Maryland-based dressage trainer and Dancing Horse Challenge Chair.
The IRide Million Hits Campaign is a YouTube.com channel with videos of breast cancer survivors and equestrians supporting the cause. The Campaign asks that each person that visits the Channel give at least one dollar and pass the link on to as many friends as possible. When the site hits one million views, it hopes to have raised one million dollars for research.
