November 19, 2010--Wrangler®, the leader in western apparel and the title sponsor of the Wrangler National Finals Rodeo (Wrangler NFR), the annual championship event put on by the Professional Rodeo Cowboys Association (PRCA), this week launched the Second Annual "Race to the Rodeo" SweepstakesSM, an exciting, immediate-action-required consumer promotion on the the Wrangler Western Facebook page.
To enter, rodeo, western lifestyle and Wrangler fans can "Like" Wrangler Western on the Wrangler Western Facebook page and fill out a sweepstakes entry form.
One lucky grand prize winner will be drawn at random Dec. 6 and will receive a three-day, two-night trip for two that includes FREE airfare, Gold Buckle tickets for two to the final, sold-out, championship round Saturday, Dec. 11 and a $500 Wrangler wardrobe. The winner will also receive hotel accommodations at The Mirage Hotel and Casino--the temporary "home" during the 10-day rodeo event to the Wrangler brand and plenty of competing cowboys including PRCA World Champion Trevor Brazile himself.
"Last year we launched Wrangler Western on Facebook through the "Race to the Rodeo" promotion and received incredible fan excitement and engagement," said Jeff Chadwick, director of special events, rodeo and equine for Wrangler. "We're looking forward to interacting with our fans again this year, providing an inside look into the most popular rodeo event of the year."
Wrangler Western Facebook fans will also be in the running to win autographed merchandise by George Strait and Jason Aldean including guitars and other prizes.
For everyone else, Wrangler will be bringing exclusive behind-the-scenes interviews, photos and video from inside the arena and out on the streets of Las Vegas and go-round recaps following each night's performance. Fans can follow on the Wrangler Western Facebook page and stay tuned to WrangleWestern.com to get a rare look into what it's like to attend the "Super Bowl of Professional Rodeo."