November 16, 2010 -- The Professional Rodeo Cowboys Association (PRCA) is excited to announce that it has signed a multi-year renewal with Pendleton Whisky expanding its involvement in ProRodeo. Pendleton Whisky is now the Official Spirit of ProRodeo and a first-right sponsor.
"Our entire organization is excited to expand our partnership with Pendleton Whisky," said PRCA Commissioner Karl Stressman. "They've made a big commitment to this sport and the growing demand for their product is proof that our membership and our loyal fans will get behind quality products that support the lifestyle they live and love."
Hood River Distillers' Pendleton Whisky was specifically created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy and cowgirl.
"We are honored to continue our involvement and support of the Professional Rodeo Cowboys Association," said Ronald Dodge, Hood River Distillers President and CEO. "Throughout its history, Pendleton Whisky has embodied the rich tradition, loyalty and excitement of rodeo."
Pendleton Whisky will also serve as the Official Spirit of the Wrangler National Finals Rodeo (NFR), and will continue to be the presenting sponsor for both the All American ProRodeo Series and the season-ending All American ProRodeo Finals in Waco, Texas.
"As the PRCA continues to grow the All American Series we cannot think of a better company to partner with than Pendleton Whisky," said Stressman. "This is a company that understands and values our core member and fan that works hard all week and lives for that weekend PRCA rodeo."
As part of the new agreement, Pendleton Whisky will be the title sponsor of the Bucking Stock of the Year awards given annually at the PRCA Awards Banquet in Las Vegas.
They will now be called the Pendleton Whisky Let'er Buck Bucking Stock of the Year Awards and the company will provide the cash prizes paid out to each of the three place winners in the three bucking stock categories - bareback horses, saddle broncs and bulls.
In addition, the company will fund the stipends paid out to stock contractors who are selected to provide stock for the Wrangler NFR.