November 18, 2010--The Professional Rodeo Cowboys Association (PRCA), in conjunction with Ram Truck, announced today that it is launching the Ram Truck Wrangler NFR Top Gun Award during the 2010 Wrangler National Finals Rodeo in Las Vegas. Feeding off the excitement the world championship races create, this prestigious award will honor the cowboy or cowgirl who earns the most money during the grueling 10-day PRCA ProRodeo Finals.
"We are always looking for ways to make the Wrangler NFR more interactive for our millions of fans" said PRCA Commissioner Karl Stressman. "We believe the Ram Truck Wrangler NFR Top Gun Award will be an exciting new competition for fans to follow and will shine a well-deserved spotlight on that one competitor who comes to Vegas and has the best 10-day run of anyone. To excel and win the most money during the most competitive, most intense 10 days of ProRodeo is a huge accomplishment that deserves additional recognition."
The winner of the Ram Truck Top Gun Award will receive a one-of-a-kind wrapped Ram truck, a custom buckle from Montana Silversmiths and one-of-a-kind Ram Truck Top Gun-branded rifle from Commemorative Firearms. In addition to being recognized during the 10th round of the WNFR in the Thomas & Mack Center Arena, the winner will also be celebrated during The Official Wrangler NFR World Champion Awards Show and 10th Night After-Party, in conjunction with The Mirage Hotel & Casino and RodeoVegas.
"We are extremely excited to partner with the PRCA on this unique initiative," said Fred Diaz, president and CEO of Ram Truck Brand and executive responsible for national sales, Chrysler Group LLC. "This award honors excellence, endurance and consistent delivery of top results under the toughest conditions. Those are core values to the Ram brand and we look forward to awarding a new 2011 Ram truck to the competitor who has the best WNFR."
"The innovative element of this award is that it is a cross-event competition," said PRCA Deputy Commissioner Matt Barnett. "The fans will be able to follow the results nightly, and it may come down to a great race between a steer wrestler and a barrel racer to determine who earns that one extra dollar and walks away with the Ram Truck Top Gun Award. We appreciate the willingness of Ram Truck to jump on board with this new award and we fully believe that this Ram Truck Top Gun competition will quickly become a huge fan favorite."
Fans will be able to follow the Ram Truck Top Gun race throughout the Finals by going to the WNFR live scoreboard on prorodeo.com and tuning in to telecasts on ESPN Networks.