This fall, Purina is thinking pink with its first-ever Pink 50 Campaign, designed to reach out to rural women to raise breast-cancer awareness, and provide education and support. More than 50 fundraising events will be held by Purina retailers nationwide.
Events will range from trail rides and ropings to tack swaps. Purina is also turning its top animal-feed packages pink, and will donate a portion of pink-bag proceeds to breast-cancer research. For a list of events, click here