What is Riders4Helmets International Helmet Awareness Day 2012?
In 2010, Riders4Helmets hosted the first national event designed to educate equestrians on the benefits of wearing properly fitting, secured, and certified helmets. The event brought equestrian retailers and helmet manufacturers together, to help educate their customers on topics such as correct helmet fit, and why wearing a helmet is important, and the helmet manufacturers could offer support by providing a special discount on their helmets. Riders4Helmets National Helmet Awareness Day 2010 was a huge success, with over 300 U.S.-based retailers and eight helmet manufacturers participating.
Building on that success, Riders4Helmets expanded the event globally in 2011. Riders4Helmets International Helmet Awareness Day 2011 received support from 10 helmet manufacturers and more than 500 equestrian retailers in the USA, Canada, Australia and the United Kingdom.
Riders4Helmets aims to grow the global growth of this years' event by attracting equestrian retailers from European countries outside of the U.K., as well as equestrian retailers in New Zealand. This year Riders4Helmets will have printed educational materials available to both participating retailers and equestrians who wish to educate others on helmet use.
Riders4Helmets will host a series of live educational webinars on Riders4Helmets.com during the 2012 Riders4Helmets International Helmet Awareness Day. The webinars will feature a variety of experts in: Traumatic Brain Injury and Concussion; Psychologists; Neuro Physiotherapists; Helmet Manufacturers (tips on correctly fitting a helmet); Traumatic Brain Injury Survivors; Leading Equestrians etc. Viewers will be able to ask "real-time" questions to these experts. Details of who the experts will be, along with the topics that they will discuss, will be available nearer the date.
When Is International Helmet Awareness Day?
International Helmet Awareness Day 2012 will be held on Saturday June 9th, 2012.
How can equestrians get involved?
Clubs and organizations that are interested in hosting their own event to celebrate the day, firstname.lastname@example.org. Riders4Helmets can send interested parties a list of literature and promotional materials (such as educational CD's) that will be available for purchase. Riders4Helmets can also help promote your event by posting details of it on the Riders4Helmets.com website, and on their Facebook and Twitter pages. Equestrians are encouraged to take lots of photos of their event and write up a short description of what they did, and who participated. This will then be included as a feature article on the Riders4Helmets campaign website.