May 9, 2011 -- Trainer and Clinician Jonathan Field found himself in the right place at the right time when he was recently showing off his new smart phone.
"It was a real fluke," says Field. "I had a new BlackBerry smart phone and was bragging about how cool it was to a lady whose horse I was training. It turned out that she's an executive with Research In Motion, the company that owns BlackBerry. Her comment was, ?Hey! You'd be perfect for the BlackBerry ?Do What You Love' campaign!'"
A 25-person film crew, Field and his horse Hal created the Blackberry commercial at the Virtue Studio Ranch in Mission, British Columbia. According to Field, the commercial will have an impact beyond one horseman using a BlackBerry Bold smart phone.
"I was very excited and honored, of course," he says, "but the importance of this commercial goes beyond me and BlackBerry. The presence of horses and the horse/human relationship in a mainstream commercial is remarkable. This benefits the entire horse industry?perhaps the inclusion of horses in commercials will now happen more often. RIM understood how horses capture people's minds and dreams, and recognized the opportunity for the BlackBerry/horse connection. Let's hope other companies follow."
To see the commercial, click here.
For more information about Jonathan Field and his program, click here, or call (888) 533-4353.